品牌故事

BRAND

STORP


悠莱起源.START

1997年的夏天.在一个不起眼的地方

In the summer of 1997, in a small place

开始了我们悠莱的故事

We started the URARA story

一张被子可以给漫长的夜里带来多少温暖是我们的初衷

A quilt can give a long night how much warmth is our original intention

也许这就是一个契机

Maybe this is a chance

使命诞生.MISSION IN BORN

我们的目的就是给大家带来温暖.爱源于温暖

Our purpose is to bring warmth to everyone. Love comes from warm

把爱传递到每一个家庭.每一个懂爱的你

Pass love to every family. Every love you know

因此诞生了我们的使命:

So the birth of our mission:

爱家.爱自己

Love home. love yourself


服务至上.SERVICE-ORIENTED

家的爱.川流不息.源源不断

Love from home. The stream never stops flowing. and ever fount

我们的服务蔓延到生活.让每一位朋友感受到爱

Our services spread to life. Let every friend feel the love

无偿的服务.送给爱家的你.爱自己的你

Free service. To you love home. love yourself

为你传递.PASS FOR YOU

爱的指数来源于每一位顾家的你

The index of love comes from every family

精致的居家知识

Exquisite home knowledge

我们都迫不及待传递出去

We can't wait to pass it out

注重细节.ATENTION TO DETAIL

一针一线在每一位生产者眼中都是重中之重

One is the priority among priorities in each producer's eyes

没有做不好的产品.细节决定成败

No bad products. Details determine success or failure

悠莱品质.值得信赖

URARA quality. Trustworthy


追求卓越.PURSUIT OF EXCELLENCE

没有品质.就没有未来

No quality, no future

品质是给家人最实际的保障.

Quality is the most practical guarantee for the family

我们的品质不争完美.但追卓越.

Our quality is not perfect, but the pursuit of excellence


两广互联.GUANGDONG AND GUANGXI INTERNET

在两广地带及周边城市.接近300家加盟专卖店.

In Guangdong and Guangxi areas and the surrounding city. Nearly 300 franchised stores.

整合线上线下渠道

Integrated online and offline channels

建立健康的营销之路

Building a healthy marketing path

爱家.爱自己.LOVE HOME LOVE YOURSELF

多年以来. 我们没有变.也没有停下来

Over the years, we have not changed and not stop

还是热爱生活

Still love life

悠莱家纺

URARA

爱家.爱自己

Love home. Love yourself